How Celebrity Endorsements Have Increased Beer Sales Dramatically


Celebrity endorsement makes or breaks any product these days even the beer inside the best kegerators. If your favorite beer has not yet perused the help of celebrities, then it must already, otherwise, you can be sure it will be replaced from the best commercial kegerators of pubs and beer houses.

Celebs don’t only promote movies, they push products too. When a product like a beer is being promoted by a famous actor or actress, you can be sure that sale will skyrocket. This is because people want to identify with the popular.

Since the 1930, when Babe Ruth endorsed the soft drink called Red Rock Cola, the use of celebrities to promote a product has also skyrocketed. Brands are willing to pay top dollars to celebrities expecting a huge return from their investments. Even a simple announcement from a celebrity can already cause the stock prices of beers to rise at an impressive rate. Not only stock prices though, sales are also expected to increase after a celebrity signed for the endorsement.

The Perfect Match for Celebrity and Beer

The key for beer brands is to find the right celebrity to endorse their product. When Philip Morris USA found the right Marlboro man, the sale of the cigarette brand surpassed all others. This is because smokers want to look cool and manly like Marlboro man. In the Philippines, San Miguel Beer, the leading beer brand pushes their product through the endorsement of the “Batang San Miguel” roughly translated “The San Miguel Boy”. The famous action star of the year gets the opportunity to become Batang San Miguel and promote the product. The success of the promotion depends on how famous the actor is. The idea is finding the right celebrity to endorse your product. When you find the perfect match, you can be sure of a huge return of investment.

Another technique used to increase beer sales is to tap into the celebrity’s social media. If you want exposure to your product, the social media is the place to go because this is fans congregate. Here, fans find their idol accessible like never before. They actually interact with the celeb sometimes in real time and when you can tap into this level of interaction, you can be sure that product sale will follow. This is how celebrity endorsement is increasing beer sales dramatically.

Why Famous Musicians Are Putting Their Music Back on Vinyl

We may thought that vinyl records were gone. But they’re not. In the last decade, for some reasons, vinyl records started to come out again. Many people are even getting their own record players. Well yes, vinyl record is back. Recently, it seems that they started to gain their popularity back.


Let’s face it, on our digital world, digital music is fast, easy and cheaper to get. You don’t even need those bulky players and records just to listen to the music that you like. However, when we talk about music quality, then many music enthusiasts will still say that vinyl record music is still the best of all.

But do you know that many famous musicians these days are planning to put their music back on vinyl? Wonder why? There are many reasons why they would think about that. Let’s take a closer look on why putting music back on vinyl would be a great idea.

Vinyl is forever

Although many people will question why famous musicians would decide to put their music back on vinyl, you can’t deny that it’s about the power of vinyl. Vinyl is forever. Musicians definitely wanted to have something that will keep their music a lifetime. Although digital records will all just be there on the World Wide Web, having something to touch and to keep is more extraordinary.

Vinyl is Prestige

This is probably one of the other reasons why many musicians wanted to put it on vinyl. Let’s face it, vinyl might be vintage, but there’s a prestige that comes with it. Unlike the digital records on CDs and online records, vinyl is considered classy and timeless. Not everyone can even afford it. You can ask the many vinyl vintage collectors and they’ll brag about having the rare and old vinyl. And they all consider them trophies that they can be proud of.

Vinyl is in

Yes. That’s right, vinyl is in. And musicians would always wanted to go with what’s in and trending. If more and more people are buying vinyl records and record players, then having their latest song in vinyl is definitely a good idea. It would mean additional market for them. Not to forget that they can also cost more than the digital downloads.

Vinyl is Quality

record-playerNow let’s talk about music quality. You definitely know that the kind of music that vinyl records produce is far more different than the latest digital ones. As what most musicians said, the sound is crisper, soulful and it doesn’t hurt your ears. There might be something about vinyl music that makes it an ultimate musician’s favourite.

Now it’s your turn to experience the fun of listening to vinyl music. First, check out where to buy the best record players. You can see some record player reviews that will certainly give you odes which one works best for your needs. Then start checking if your favourite artist already made a vinyl copy of their songs. That would be the best time for you to experience the taste of the vinyl record music.


Why High Profile Celebrities will often seek counselling

There are some things that people completely ignore about the entertainment business.  Actors are actually humans being one of them.  Then, there are sometimes excruciating time periods where celebrities must be performing.

Not knowing if projects will succeed

Let´s take a movie actor as an example since they are the ones who become high profile after starring in a blockbuster.  Let us go back to the filming.  There are certain things expected from actors.  They are always required to act at the director’s command.  Once the film has been released, there is this tingly sense of “how will it go”. If it turned into a hit, great.  If it does not turn into a blockbuster but the opposite, pretty much a petty job, then there is depression.

Constant monitoring

Celebrities also suffer an anxiety caused by the thought that there every move is being monitored.  The media has to do their job of informing.  Pretty much any false move from a public figure can make headlines.  So there is an almost perfection expected from them.

Many celebrities have claimed that they do not know how to handle fame.  Trips to the mall cannot be the same as an ordinary person.  There is a need of bodyguards or something like it.  High profile celebrities enjoy international fame so hitting stores in downtown all by themselves is totally out of the question.   Unless they carry a disguise, but still.

Pressure to be a role model

The very moment a person goes to the public eye, there is a pressure for them to be a role model.  Is like if it came with the job.  You are a public person now,  so if you are a teenage girl, be an example to all girls your age around the world!  This should be a heavy burden for many.  Time over time we have seen celebrities collapsing at the overwhelming task that has been placed on them.

Celebrities know that people are looking up to them. The pressure of knowing that these fans will follow them in every action can prove appalling.  So celebrities have the responsibility of keeping the standard.


There is constant work in this business.   You probably are your only boss, but there is a high demand of work in the market.  A celebrity could virtually spend every day at the studio.  It is a very rewarding job, economically speaking, but it requires a lot of sacrifices.

High profile celebrities, when they go out to the open, they should show themselves happy, despite what they are going through.  This need to keep appearances in front of the public and then sobbing and weeping while alone is not a healthy behavior for anyone.

There are many other factors that keep a high profile celebrity at the verge of a nervous breakdown.  but a positive counseling by professional can go a long way into living with fame peacefully.

The Celebrities Use the Best Horse Footing for Their Horses

Good horse arena footing is essential to make rides more fun and healthier for your horse. In fact, a poor horse footing can have damaging consequences to the horse.  A great arena provides a smooth ride and a better performance.  It is a way to show your horse that you care.

You would be surprised at how many celebrities love horses.   Some of them have full ranches with all the horses they love set in the best horse arena footing they can provide to their animals.

Viggo Mortensen, known for his role as Aragorn in the “Lord of the Rings” saga fell in love with the horses he used on set.  He is a complete lover of horses and keeps them in the best conditions he can.  He is an advocate for wild mustang welfare and even published a book with pictures of horses.

Mary-Kate Olsen is a talented equestrian.  She has actually competed in stadium jumping horse shows delivering a great performance.

Patrick Swayze was a huge horse lover.  He would usually show them at his New Mexico home.  He even ran his own breeding program which started with his stallion Tammen.  He was especially in love with Arabians, which, according to him, had a perfect body balance.

Brad Pitt, having six kids, decided to get them six Shetland ponies.  Both Brand and Angelina Jolie ride horses and are keeping the ponies on the best footing possible to keep them in good shape.  They will be introducing the horses to the children during the years since they prefer for them to start riding at a young age.

While working on the film “Alexander the Great”, actor William Shatner learned how to ride.  He was already in love with them since he was very young.  He owns a horse farm in Lexington, KY.   He is also the proud owner of a famous Saddlebred stallion named Sultan’s Great Day.

David Letterman is an active rancher enjoying his retirement among horses.

You see, all these celebrities love horses and provide them with the best environment possible.  There are a lot more of them who, as stated before, own ranches and take proper care of their beasts.  Probably you are thinking that you cannot afford the type of care they can provide to their horses.  But this is not the true.  You can get the best horse arena footing at the best prices at Reitenright.  The highest quality of footing will keep your horses in great shape and healthy.

Give your horses a celebrity-like lifestyle with high-quality products;  products that your horse deserves.  The best materials for an arena horse footing must be able to reduce the impact on every footstep.  This reduces the trauma on the horse’s joints, muscles, and bones.  Besides this, it is advantageous to you since it cuts on your harrowing and watering, given that is a great absorbent.  As an added bonus, footings at Reitenright are eco-friendly since they use materials that have no significant impact on the environment.  Most celebrities that care for horses are usually also environmentally friendly.

Celebrity Trends? Osteopathy Services



The entertainment world today just do not seem to run out of health and beauty trends. One day, we hear of a new diet craze, and in other news, some celebrities are doing the most complicated variation of yoga. Truth be told, celebrities have a strong influence over their followers thus easily creating a trend. Today, these health and beauty trends are taken to a whole new level: the osteopathy services. This medical procedure has been around for quite some time now, but has only gained attention when a number of celebrities came out to be using it.

What is Osteopathy Services?

In the simplest term, osteopathic therapy is considered as a preventive health procedure working primarily on the person’s bones, muscles, and ligaments. This type of therapy adheres that the functions of bones, muscles, and ligaments have a tremendous impact on the overall wellness of the person. It is non-surgical and does not use any drug. The procedure is primarily composed of physical manipulation through massage and stretching, along with other techniques to achieve the aim of the treatment. The treatment is categorized as an alternative medicine, and should not be used for serious join or muscle injuries.

At a minimum, osteopathy services is seen to significantly improve blood flow, heal sore muscles, enhance joint mobility, and relax the muscle tissues. The procedure is often recommended for people suffering from arthritis, muscle pains, and lower back pains. Recently, some celebrities have also used cranial osteopathy as a way to regulate blood flow in the pain. This procedure has been used on babies, as well.

Celebrities Jumping In

Popular personalities like Atomic Kitten’s Liz McClarnon has turned to osteopathy treatment to address their career-related injuries. McClarnon has been taking pain relievers to manage her hip pain for a couple of years before turning to osteopathy to permanently heal it. Other celebrities also use osteopathy to manage recurring headaches and post-workout muscle soreness. The treatment, compared to the conventional massages is believed to have a more holistic effect on the body. Many have pegged this as a new trend in the celebrity lifestyle.

For severe pains and injuries, it may take several sessions of osteopathy services before the long-term effect or healing can be achieved. However, following the first session, clients can already expect a significant improvement in their body.

Chris Brown and Rihanna: Chris Brown Needs Anger Management Therapy

It is easy to tell when you are a celebrity and you go around beating your also-famous girlfriend without thinking of consequences at the time that you probably need help.  We were all outraged back in 2009 when Rihanna shared pictures of her being beaten up by Brown.  Right afterwards we heard how Chris Brown showed himself repented and even considered suicide after he did that.  We would want to think that Brown’s reaction would have been the same if Rihanna’s picture would not have come public.

It is obvious that this gentleman needs some anger management therapy.  It was confirmed by the couple that they got together in 2013.  Needless to say, this might pose some danger to Rihanna.  We are not, of course, saying that there is a high chance of him beating her up again.  There is no way for us to place his feelings for her on the line of a doubt.  In fact, we hope Chris Brown does not ever lay his hands on her for mistreating but for love.

Nevertheless, history has shown us that whenever a person gets so livid as to believe that they can impose their power over others physically and violently, there is a chance for it to occur again.  Even when we do not doubt Brown´s feelings for Rihanna, we also have to consider the fact that the same feeling that blinded him before can do the same today.  For these reasons, Chris Brown needs to get himself into some anger management therapy.  When a person gets really angry, they lose the mental connections that keep them sane.  They start acting without taking the time to think of consequences.  They usually lose control.

The purpose of anger management therapy is to teach people the ability to control these strong emotions.  Back in 2011, it was known to the public that Chris Brown went from beating people to beating inanimate objects.  This is still a sign of wrath that becomes hard to control.

In 2013, he threw a rock through the window of his mother’s car.  After this, he was ordered to take anger management therapy at the California rehab facility, where he stayed for about nine months.  At this clinic, he was diagnosed with bipolar disorder, post-traumatic stress disorder (PTSD), and severe sleep deprivation.

There are several medical treatments for Brown´s disorders. PTSD is usually caused by a traumatic event that happened during childhood.  He had said before that his childhood was hard as his stepfather would constantly beat his mom.  This event terrified him and made him want to kill his stepfather with a bat.

Anger management therapy is necessary to help Chris Brown control his emotions and grab hold of his anxiety. It is necessary for him to take medical treatment for his mental conditions. But then anger management therapy will help him have a better grasp of his feelings and act in a better manner.  A great counseling can do great things for him and his relationships.


Why Celebrities Use Essential Oils to De-Stress

The powers of essential oils have been known to man for centuries.  Ancients of the Old World used them for medicinal purposes and passed on these now millenary practices to their ancestors to this day.  Modern science has allowed us to unravel many mysteries about the benefits of using essential oils for many medicinal purposes.

Celebrities are not indifferent to the amazing properties of essential oils.  Stars such as Jennifer Lopez, Giselle Bundchen, Kerry Washington, Demi Moore, and many others are aware of the de-stressing properties of essential oils.  They have the habit of carrying essential oils with them in case they need them.

Celebrities, especially, are usually placed under a lot of stress.  Acting and coping with what comes with fame can be pretty stressful.  The pressure of having to perform perfectly to satisfy a hungry-for-more fandom can very easily get the best of a person.  Almost all the time, celebrities feel the stress of being under the meticulous eye and having their every move monitored.  Although stress is often useful since it keeps our bodies alert and ready for unexpected events, having too much of it can be destructive to the body.

This is why celebrities are taking hand of aromatherapy to help them destress themselves.  This is actually the word we are looking for:  aromatherapy.  This is a technique that relies on the power of infusing essential oils to allow them to permeate a room and create a nice atmosphere of peace and relaxation.  The fine smell of a lavender or chamomile essential oil will take the stress away in very little time.  Their relaxation powers help celebrities stay away from the verge of madness.

Celebrities are under constant stress due to their schedules and frenzy.  Nothing relaxes celebrities more than a sweet smell of essential oils while lying in the bathtub after a hectic day.

But not only will essential oils help celebs cope with stress.  These are also proven to increase physical health, which in turn will help them better handle the pressure placed on their shoulders.   There are still so many benefits of essential oils to be discovered.  They promote good health and a better view of life through the day by day.

Essential oils through aromatherapy also help relieve anxiety which usually derives from stress.  Celebrities, just like any other human being, are prone to this type of mental state.  The properties of these oils are essential in their homes and always at hand to help them reduce stress and/or anxiety.

You too can also enjoy the mist of essential oils and allow it to fume away any concern or unwanted mental state. They are highly recommended if you, like celebrities, have a rather active and stressful day.




How a Fitness Focus Helps Actor Prepare for Their Roles

The Perks of Being an Actor

dwayne-johnson-body-2015-wallpaper-1-600x602Many people think that being a theatrical, television, and movie actor is as easy as combing hair and brushing teeth. A few, especially aspiring actors, are aware that for them to be able to portray their character well, they have to read a long script and memorize lines or dialogues. Maintaining a good body physique is also important for them to look good on stage or camera as well as move around the scene or theater and perform stunts. The possibilities of fulfilling such duties and responsibilities are easier through a tremendous amount of discipline and focus.

The Similarities of Fitness Training and Acting

It is a fact that most popular movie actors have bodies that most men want to have and women are infatuated with. We all know that the figure they have now is hard to achieve and maintain without having to go through continuous and laborious fitness training sessions. However, simply attending a fitness course, jogging, running, and performing simple exercises that you see online are not enough for you to be able to have a beautiful body. Just like acting, you also need focus and discipline.

The Difficulty of and Solution to Maintaining Focus

Halle-Berry-Bikini-Arm-WorkoutBeing and staying focused is and will never be easy when you do not have determination, discipline, and support. Being distracted, either internally or externally, is human nature. People usually get distracted by love and leisure time. Nowadays, the increase in the sources of distraction is attributed to the development of cellphones, tablets, and the likes as well as vices like alcohol and drugs. Even the most experienced and popular actors have also lost their focuses on their careers. Looking into this, apart from their professionalism, how do some famous movie actors, such as Tom Cruise and George Clooney, are still being able to stay focused?

Apart from having a supportive family, friend, and partner, personal trainers from different fitness centers like Soul Fitness will agree that they have a big part in helping actors develop and maintain their attention. How is this possible? Enrolling in a training session guided by a professional personal trainer  will develop your fitness focus because you have someone who reminds you of your goals and fallbacks. They also make you stick to the schedule and plan provided. Thus, being distracted is not an option for them.

Fitness Focus and Role Preparation

The fitness focus that is established and sustained is carried out by a person to his everyday life and work, which is acting for actors. Being able to achieve the body the he wants through fitness focus, an actor begins to see the importance of incorporating it in his job. He starts to set and stick to his goal, which is portraying his role and learning his lines because he knows that for every difficulty, there is a reward waiting. He becomes more attentive on himself and work since he learned that when you miss something, you have start over again.

How Celebrities Like Will Smith Stay in Such Great Shape

will_smith181The abundance of great actors and celebrities are evident with the continued production of outstanding and extremely entertaining films. And sometimes we wonder, how do they stay in shape despite having a lot of commitments and tasks to attend to? For ordinary people like us, squeezing in some time to work out is a struggle, especially when we have to spend long hours at work. But really, how do these beautiful people stay fit under all circumstances? Let’s take a look at one of the world’s best actor, rapper and producer, Will Smith.

He is known for the movies that definitely made a hit in the cinemas like I Am Legend, Ali, Hancock, Seven Pounds and more. If you look at his body build in those movies, they are varying according to his roles and that doesn’t happen over night. It takes tremendous discipline and willpower to stick to a certain diet and exercise routine. Here are some bits and pieces of his workout routine that maybe you can somehow incorporate into your own as well.


A certain physique and built has to be earned and worked for. Will Smith takes a high protein and high carbohydrate diet to help him get the most out of his workout. This also aids in the muscle repair needed for the process. He basically takes 6-8 small meals a day with a variety of some healthy sources of carbohydrates and protein shakes. His diet is a part of his lifestyle design, it’s not just something he does for a short period of time. This is a diet that he takes on even in real life. He cuts down on junk food and processed food to make sure he gets the best out of the other healthy options available. His dedication and adherence to this diet is evident in his great figure plus his good health condition.


Will Smith believes that hard work will take you far. He runs at least 5 miles for 6 days in a week. And he also maximizes his time in fitness centers like Thrive Fitness to take boxing twice a week. He also endures a strength training where he lifts weights for 5 days a week. From varied bench press exercises to pull ups, he also follows a HIIT routine to improve his cardiovascular strength and lose excess fat.A brief workout summary is also followed.

For the chest area, he does a combination of bench presses, inclined dumbbell presses, machine fly and push ups. Triceps area, he does a series of skull crushers, triceps pull downs, triceps kickbacks and bench dips. And lastly, for his biceps, he does a set of hammer curls, dumbbell curls and concentration curls.

As you can see, Will Smith’s fitness journey is not easy as it seems. He and other renowned celebrities work very hard with their personal trainers to achieve their health and fitness goals. That just proves that no matter how impossible things are at first, with enough discipline and drive, they can be achievable.





Why Toronto Area Celebrities are Buying Property in Burlington

Spencer_Smith_Park_in_Burlington,_OntarioFrom the top of my head, if you had the money, why wouldn’t you buy property in Burlington? This place is located near the great Lake Ontario, Niagara Escarpment, and the Royal Botanical Gardens getting you closer to nature than any other parts of the Greater Toronto area. It also boasts of beautiful golf courses as well.

Industries are also booming in the area which why it has seen a rise in population density reaching over 8 million residents. It also boasts a lively culture with wonderful events like the Canada Largest Ribfest and Sound of Music Festival plus they have the famous the Art Gallery of Burlington and the beautiful Spencer Smith Park.

The real estate industry is growing at high rate recently especially the high-end homes. Statistics have shown that dating back to 2013 the number of properties bought in the high-end market have risen significantly in comparison to growth in the past.

A high-end house typically has a minimum price of $750,000. It is quite astonishing considering that the number of units sold for these properties have risen by the hundreds in recent years. Celebrities and affluent families in the Toronto area are mostly responsible for this increase.

This demand was facilitated by low property inventory and interest rates. It was also found out that housing refugee from the Toronto area pushed the demand for high end properties further up. But, the upward sales trend was mainly because buyers think the interest rates they offered were practical.

On average, an upper-class home in Burlington would cost you $931,000. The steady growth was unexpected to say the least because there was almost a 200% sales growth and almost 500 homes were sold last year.

Looking at the sales numbers, one-quarter of the buyers of these high-end properties had addresses in the city of Toronto. Many of these buyers would first look at the property listings in the city, and then they’d explore possible options in the Burlington area.Downtown_St._Catharines_Skyline_2016

Many realtors are not surprised by the fact that wealthy buyers are looking to Burlington mansions when they want to buy property. They attribute the activity in the market to the baseline prices they think are bargains compared to other areas in Greater Toronto.

The real estate market in Canada has received substantial gains in equity as well which is why properties are being sold at these prices. An improved economy and better performing stock markets in the US have also contributed to the rise in demand.

A lot of Canadians have also reached the millionaire ranks in the recent years. The latest data showed that in 2012 there are now almost 300,000 millionaires in the country which is roughly a 6.5% increase compared to the 2011 number.

A lot of potential clients gave offers for properties priced under $1 million. The number of sold properties around this price range made up the 33% of upper-end property sales which explains why the market was hot.

Luxury condominiums and mansions made up the remaining property sales for the year. There were also several multi-million estates sold in the market. The real estate market remains hot and this house buying trend is still expected to continue as long as prices hover around the same range.