Celebrity endorsement makes or breaks any product these days even the beer inside the best kegerators. If your favorite beer has not yet perused the help of celebrities, then it must already, otherwise, you can be sure it will be replaced from the best commercial kegerators of pubs and beer houses.
Celebs don’t only promote movies, they push products too. When a product like a beer is being promoted by a famous actor or actress, you can be sure that sale will skyrocket. This is because people want to identify with the popular.
Since the 1930, when Babe Ruth endorsed the soft drink called Red Rock Cola, the use of celebrities to promote a product has also skyrocketed. Brands are willing to pay top dollars to celebrities expecting a huge return from their investments. Even a simple announcement from a celebrity can already cause the stock prices of beers to rise at an impressive rate. Not only stock prices though, sales are also expected to increase after a celebrity signed for the endorsement.
The Perfect Match for Celebrity and Beer
The key for beer brands is to find the right celebrity to endorse their product. When Philip Morris USA found the right Marlboro man, the sale of the cigarette brand surpassed all others. This is because smokers want to look cool and manly like Marlboro man. In the Philippines, San Miguel Beer, the leading beer brand pushes their product through the endorsement of the “Batang San Miguel” roughly translated “The San Miguel Boy”. The famous action star of the year gets the opportunity to become Batang San Miguel and promote the product. The success of the promotion depends on how famous the actor is. The idea is finding the right celebrity to endorse your product. When you find the perfect match, you can be sure of a huge return of investment.
Another technique used to increase beer sales is to tap into the celebrity’s social media. If you want exposure to your product, the social media is the place to go because this is fans congregate. Here, fans find their idol accessible like never before. They actually interact with the celeb sometimes in real time and when you can tap into this level of interaction, you can be sure that product sale will follow. This is how celebrity endorsement is increasing beer sales dramatically.